數位廣告投放人員

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Requirements:

• Bachelor's degree in marketing, advertising, or a related field preferred.
• Minimum of 2 years of digital advertising experience, familiar with Google Ads and Meta Ads platforms.
• Strong English reading and writing skills.
• Excellent data analysis capabilities and good business insight.
• Strong communication skills and teamwork spirit.
• Proficiency in data analysis tools such as Google Analytics and Facebook Insights.
• Creative thinking and outstanding ad creativity.
• Strong time management and organizational skills to meet deadlines.

Responsibilities:

• Research and analyze market trends to develop effective digital advertising strategies.
• Design and execute Google Ads and Meta Ads campaigns across social media platforms.
• Manage advertising budgets to maximize investment return (ROI).
• Monitor ad performance, perform data analysis, and adjust strategies as necessary.
• Conduct keyword research to ensure accuracy and effectiveness of ads.
• Create engaging ad copy and visuals and optimize material for better click-through and conversion rates.
• Collaborate with internal teams to maintain brand consistency in advertising efforts.
• Track competitor ad activities and propose strategies to maintain competitive advantage.
• Regularly report ad performance and trends to management, providing improvement recommendations.