Digital Marketing Manager (Freelance, Remote)

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Requirements:

• Minimum 5 years of experience in digital marketing with expertise in B2B and outreach campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong skills in email systems, campaign setup, and no-code marketing automation tools.
• Expertise in SEO, SEM, and leveraging analytics tools for data-driven optimization.
• Proficient in blog marketing and content creation to enhance domain authority and drive organic traffic.
• Proficient in A/B testing and deriving actionable insights from data analysis.
• Familiarity with analytics and conversion optimization tools like Hotjar and LogRocket.
• Experience with brand building and adhering to CI guidelines.
• Ability to manage technical aspects of campaigns and partnerships.
• Excellent project management and communication skills, with a proven ability to collaborate cross-functionally.

Responsibilities:

• Continuously refine the Ideal Customer Profile (ICP) and Value Proposition.
• Lead content creation and SEO strategies.
• Implement and optimize PPC campaigns, manage ad spend, and analyze performance.
• Oversee and manage all social media accounts, crafting engagement strategies.
• Setup and manage outreach campaigns.
• Oversee technical aspects of all campaigns across channels, including no-code automation tools.
• Develop tactics for MQL generation, aligning with sales processes.
• Build and maintain partnerships with external agencies and vendors.
• Manage and allocate the digital marketing budget.
• Conduct A/B testing and utilize analytics tools for performance improvement.
• Coordinate with sales and IT teams for strategic alignment.