Marketing Operations Strategist

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Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products.
• 4+ years of experience with Marketo and holds a Marketo Certified Expert (MCE) certification.
• Experience with Salesforce and LeanData, and at least one of the following: ZoomInfo, SalesLoft, Domo, and Intercom, or an equivalent platform.
• Preferred Qualifications: Salesforce Administrator certifications.
• Self-starter and able to work fully remote, collaborating with team members globally.
• Experience in business analysis, operations, or B2B.
• Digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical-thinking skills.
• Strong ability to organize, analyze, interpret, and disseminate information.
• Ability to work under pressure and change direction as needed.
• Excellent written and verbal communication skills.
• Ability to make decisions, prioritize and manage multiple projects in a fast-paced, dynamic environment, and keep stakeholders informed on progress.

Responsibilities:

• Partner with sales and marketing leadership, revenue operations, and business analytics teams to continually improve lead scoring, lead flow process, and ensure accurate flow through the lead lifecycle.
• Work from ideation and strategy phase through to execution of new automated prospect nurture programs, including driving strategies to increase email engagement, frequency, and velocity.
• Supervise ongoing monitoring of prospect nurture programs to ensure they are working properly, and make recommendations for efficiencies.
• Train, support, and oversee the daily operations of our marketing tech stack, including Salesforce, Marketo, Litmus, LeanData, Intercom and other upcoming integrations.
• Collaborate with marketing to provide technical recommendations using the full features and functionality of Marketo.
• Manage and monitor audience segments and make recommendations on areas for optimization and changes to strategy.
• Monitor email KPIs and make recommendations to improve delivery, opens, and engagements as well as ensure strong domain and list health, and create monthly audits.