Demand Generation Paid Media Strategist

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Requirements:

• 3+ years experience in social media marketing/pay-per-click marketing with demonstrated successes.
• Certifications in Google Ads and Analytics.
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular.
• Experience working with pay-per-click platforms, in particular Google Ads.
• Experience working with popular social media management tools (TweetDeck, HootSuite).
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

Responsibilities:

• Create and implement custom pay-per-click (PPC) advertising strategy for each client based on analysis of their industry, competitors, and individual marketing objectives.
• Draft, build and launch PPC campaigns and make recommendations for copywriting and design for ads, CTAs, and landing pages.
• Assess account KPIs regularly and optimize campaigns to effectively utilize media budget while achieving client goals.
• Leverage HubSpot reporting tools for analyzing results.
• Stay current with HubSpot, Google Analytics, and Google Ads Certifications.