Associate Paid Search Analyst

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Requirements:

• Minimum 1-3 years paid search experience.
• Display management and/or web analytics experience is helpful.
• Proficiency in Excel & Google Sheets.
• Experience with Google Ads and Bing Ads, and Ads Editors.
• Knowledge of paid media and lead generation concepts and best practices.
• Superior organizational and analytical skills.
• Excellent verbal and written communication skills.
• Ability to meet deadlines and manage time effectively.
• Passion for digital marketing and data analytics.
• Experience in Looker Studio, Tableau, and/or SQL is helpful.
• Self-starter and creative problem solver.
• Focus on ensuring exceptional customer experience.
• Accountability for decisions and results, sharing outcomes transparently.
• Growth mindset, continually seeking to improve and encourage team tenacity.
• Desire for feedback and focus on teamwork and collaboration.
• Acts with urgency and delivers results quickly.
• Possesses the willpower to embrace challenges as opportunities.

Responsibilities:

• Analyze, optimize and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc.
• Identify & track campaign refinements and optimizations.
• Apply regular optimizations to ad campaigns including keyword expansion and ad copy creation.
• Review performance data regularly to make strategic decisions.
• Serve as the PPC expert by implementing best practices and overcoming challenges to achieve campaign goals.
• Collaborate with other teams, including analytics, IT, CRO, SEO, and social media.
• Effectively communicate the intricacies of search media and its impact on business performance.
• Build strong relationships across different teams and communicate with ad network reps.
• Provide recommendations for campaigns based on shared PPC and internal stakeholder goals.
• Communicate optimizations and trends to team members as needed.
• Hold ad hoc meetings to share key findings and recommendations.