Senior Marketer For Fast Growing Media Company (Toronto, Fully Remote)

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Requirements:

• 5+ years of demand generation marketing experience within a B2B context.
• Fluency in Canadian rules and best practices for email marketing.
• Familiarity with Salesforce or similar CRMs is a plus.
• Bachelor's Degree or global equivalent in a related discipline; Master's degree or global equivalent is a plus.

Responsibilities:

• Own all elements of demand generation from strategy to execution.
• Generate demand using a robust toolkit of methodologies, including direct email, paid media, content marketing, SEO, and social media.
• Run audience and B2B marketing campaigns.
• Leverage and evolve marketing practices and CRM to nurture leads and increase conversion rates.
• Conduct web research to identify opportunities for business development.
• Work with CRO, VP Sales, and CEO on marketing tactics and creative.
• Support senior Sales and Audience team members through marketing assisted campaigns and collateral.