Digital Marketing Paid Search (PPC) Strategist (Remote in US)

Posted 2024-09-20

💎 Seniority level: Middle, 3 years

📍 Location: United States

🔍 Industry: Digital Marketing

🗣️ Languages: English

⏳ Experience: 3 years

🪄 Skills: Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Bachelor's Degree.
3 years of Paid Media (search and social) experience at a digital marketing agency.

Lead, maintain, and continuously optimize client accounts.
Demonstrate a deep understanding of clients’ goals and business objectives.
Create decks to report on campaign performance and present to clients via various communication methods.
Identify additional growth opportunities across marketing channels.
Develop, implement, and manage paid search, paid social, and display marketing strategies.
Extract insights from campaign data to provide proactive recommendations and improve overall performance.
Use various marketing tools to develop and edit campaigns for client ROI.
Continuously manage campaign budget allocation and develop search marketing creative.

Posted 2024-10-23

📍 United States

🧭 Full-Time

🔍 Digital Marketing

Bachelor's Degree.
3 years of Paid Media experience (search and social) at a digital marketing agency.
Familiarity with Google, Bing, and social search marketing tools.
Experience with third-party software (e.g., Marin).
Strong analytical skills for data analysis and performance optimization.

Lead, maintain, and continuously optimize client accounts.
Demonstrate a deep understanding of clients’ goals and business objectives.
Create decks to report on campaign performance.
Effectively present to clients regarding strategy and optimizations.
Provide internal and external project status reporting.
Identify growth opportunities in other marketing channels.
Develop, implement, and manage paid search, paid social, and display marketing strategies.
Use campaign data to recommend and implement optimizations.
Extract insights from campaign data and provide proactive recommendations.
Manage and adjust campaign budget allocation.
Develop search marketing creative, including keyword generation and ad copy.
Stay updated on trends in online search marketing.

Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Posted 2024-10-23

🔧 Requirements