Entry-level communications specialist

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Requirements:

• Understanding of social media and communications best practices.
• Hands-on knowledge of social media management tools like Sprout Social.
• Understanding of web analytics tools is a plus.
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram, and Reddit.
• An analytical eye for content performance depending on platform and objective.
• Understanding of educational content funnels and video as a marketing asset.
• Exceptional interpersonal skills to build relationships across teams.
• Excellent verbal and written communication skills.
• Proven ability to prioritize and meet deadlines without sacrificing quality.
• Affinity for planning and experience with project management tools like Jira is an advantage.
• Willingness to travel up to 4 times a year for internal events.

Responsibilities:

• Develop, schedule and publish content across multiple social media platforms.
• Share regular updates and reporting on social media metrics, content performance and campaign results.
• Support the growth and nurturing of Canonical’s social media audiences while increasing engagement rates.
• Create messaging that aligns with the brand and its personality, driving audiences towards action.
• Execute A/B and multivariate growth tests.
• Focus on platform and community moderation, and direct audience engagement.
• Create awareness on integrated campaigns, product launches, webinars, and core content.