Product Marketing Manager (Equity-Based)

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Requirements:

• Bachelor's Degree: Preferred in Marketing, Business, or a related field.
• Experience: 9 years or more of proven experience in product marketing, with a focus on developing and executing go-to-market strategies and product positioning.
• Skills: Strong understanding of market research, product positioning, and marketing tactics. Proficiency in creating impactful marketing materials and managing cross-functional projects.
• Analytical Abilities: Excellent analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions.
• Communication: Exceptional communication and presentation skills, with the ability to articulate product value propositions and collaborate effectively across teams.
• Creative Thinking: Innovative mindset with a strategic approach to problem-solving and campaign development.
• Passion: A deep passion for marketing and a drive to contribute to a social impact, purpose-driven organization.

Responsibilities:

• Define and drive the product marketing strategy in alignment with overall business goals, including market positioning, target audience, and competitive differentiation.
• Conduct thorough market research to understand customer needs, industry trends, and competitive dynamics. Use insights to inform product positioning and marketing strategies.
• Develop clear, compelling product positioning and messaging that resonates with target audiences and highlights the product's unique value proposition.
• Create and execute comprehensive go-to-market plans for new product launches and updates, including timeline management, resource allocation, and cross-functional coordination.
• Provide the sales team with the tools, training, and support needed to effectively sell the product, including creating sales collateral, presentations, and product demos.
• Oversee the development of engaging and informative content related to the product, such as website copy, blog posts, whitepapers, and case studies.
• Plan, execute, and optimize marketing campaigns across various channels (digital, print, events) to drive product awareness, demand, and adoption.
• Develop detailed customer personas based on market research and customer feedback to tailor marketing strategies and messaging.
• Monitor and analyze competitors' products, marketing strategies, and market positioning to identify opportunities and threats, and adjust strategies accordingly.
• Manage all aspects of product launches, including coordinating with product management, sales, and other departments to ensure a successful market entry.
• Measure and report on the effectiveness of marketing initiatives using key performance indicators (KPIs) and metrics. Use data-driven insights to refine strategies and improve results.
• Collect and analyze customer feedback to drive continuous product improvements and ensure that marketing strategies address customer needs and pain points.
• Collaborate with finance and product teams to develop and adjust pricing strategies and promotional offers based on market conditions and competitive landscape.
• Organize and manage product-related events, such as trade shows, webinars, and product demonstrations, to increase product visibility and engage with potential customers.
• Ensure all marketing materials and activities align with the company's brand strategy and contribute to a consistent brand message and image.
• Work closely with product management, sales, customer support, and other teams to ensure alignment and successful execution of product marketing strategies.
• Map out and optimize the customer journey from awareness to purchase and beyond, ensuring a seamless experience and maximizing customer satisfaction.
• Develop and manage the marketing budget for product-related activities, ensuring effective allocation of resources and adherence to budget constraints.
• Stay informed about industry trends, emerging technologies, and market shifts to identify new opportunities and maintain a competitive edge.
• Regularly communicate product updates, marketing plans, and performance metrics to internal stakeholders to keep the team aligned and informed.