Digital Content Writer (Pharma)

View full description

Requirements:

• Exceptional digital content writing and editing skills, with a keen attention to detail.
• 5+ years of experience in the pharmaceutical or healthcare industry or in related service industry (e.g., healthcare advertising, PR, medical communications agency).
• Proven track record of creating successful and compliant pharmaceutical marketing materials.
• Familiarity with pharmaceutical industry regulations, including FDA guidelines.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong interpersonal, communication, and presentation skills.
• Demonstrated success in producing healthcare agency-quality creative copy solutions that leverage customer insights, effectively deliver on project requirements and align to overall brand strategy.
• Demonstrated ability to understand a wide variety of therapeutic areas (e.g., diabetes, oncology, and immunology).
• Proven ability to tailor existing content.
• Demonstrated experience working for or with medical sources of authority such as Medscape and Epocrates.
• Experience and participation in agile-based projects.
• Experience with Adobe Experience Manager (AEM) and/or other content management systems.

Responsibilities:

• Create new and evolve existing healthcare professional/patient/consumer communication copy independently and in partnership with other team members and the client.
• Develop copy according to project brief requirements.
• Translate complex medical and scientific information into clear, concise, and accessible language for diverse audiences.
• Ensure that creative concepts are strategically on target and that copy meets client standards of creative excellence.
• Quality check documents for agreement between in-text information and the source data, as well as for internal consistency.
• Consultation for grammar/tone, editing, and writing for A/B testing.
• Consolidate client feedback and make strong, rationale-driven creative copy recommendations.
• Stay up-to-date on pharmaceutical industry regulations and guidelines to ensure all copy meets compliance standards.
• Collaborate with regulatory affairs and legal teams to obtain approvals for promotional materials.
• Recognize and address important details with accuracy and efficiency.
• Conduct thorough research on pharmaceutical products, therapeutic areas, and target audiences to inform and enhance copy development.
• Collaborate with subject matter experts, medical professionals, and other stakeholders to gather relevant information.
• Develop and maintain a consistent brand voice for each pharmaceutical client, ensuring alignment with their values and objectives.
• Craft messaging that differentiates clients' products in the market and resonates with the intended audience.
• Quality check documents for agreement between in-text information and the source data as well as for internal consistency.
• Embrace and follow brand creative criteria.
• Work closely with cross-functional teams, including designers, marketing strategists, and account managers, to ensure a cohesive and integrated approach to marketing campaigns.
• Participate in client meetings and presentations, providing insights and expertise on copy-related matters.
• Receive feedback from multiple stakeholders with a positive, collaborative approach, and offer new ideas/strategies that effectively address that feedback.