Senior Manager, Data Science & Analytics
New
Z
Zeta GlobalMarketing Technology
Remote - United StatesFull-TimeManager
Salary125,000 - 145,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Business IntelligenceData scienceA/B testing
Requirements
- Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines.
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
- Expertise in advanced analytics tools and Business Intelligence tools.
- Proven experience designing and scaling experiments in a digital environment.
- Exceptional analytical and problem-solving skills.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.
Responsibilities
- Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
- Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes.
- Lead the development and execution of measurement frameworks tailored to each client’s objectives.
- Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives.
- Establish and maintain robust testing frameworks that are statistically valid and operationally scalable.
- Deliver actionable insights rooted in analytics, business strategy, and persuasive communication.
- Provide business feedback as a key stakeholder in the development of standardized dashboards.
- Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks.
- Utilize advanced analytics to quantify marketing impact and ROI.
- Implement robust A/B and multivariate testing and experimentation protocols.
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