Senior SEM Specialist
New
Fully remote work flexibility within IndiaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Lead GenerationA/B testing
Requirements
- 5+ years of experience managing Google Ads and Meta Ads campaigns focused on lead generation.
- Proven experience running campaigns in both India and US markets.
- Strong expertise in conversion tracking tools including GTM, GA4, Meta Pixel, and CAPI.
- Ability to write high-performing ad copy tailored to regional audiences.
- Strong analytical skills with experience in CPL analysis, budget optimization, and performance scaling.
- Understanding of attribution models, bidding strategies, and full-funnel optimization.
- Strong communication skills with the ability to translate data into actionable insights.
- Performance-driven mindset with strong ownership.
Responsibilities
- Design, launch, and manage Google Ads (Search, PMax, Demand Gen) and Meta Ads (FB, Instagram).
- Develop and maintain separate strategies for India and US markets.
- Optimize campaigns for lead generation by refining audiences, keywords, and conversion pathways.
- Own end-to-end conversion tracking (GTM, GA4, Meta Pixel, CAPI).
- Conduct ongoing A/B testing on ad copy, creatives, and landing pages.
- Collaborate with sales teams to improve lead quality.
- Produce performance reports on spend efficiency, CPL, and conversion trends.
- Partner cross-functionally with SEO, content, and web teams.
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