Paid Media Strategist
New
For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeMiddle
Salary40,000 - 65,000 GBP per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisGoogle AnalyticsSaaS
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles (keyword research, ad copywriting, bid management, optimization)
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors and operational partners
- Drive referrals via client relationships
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and value propositions
- Confirm lead routing is accurate within a CRM
- Execute and optimize PPC advertising campaigns
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