Product Manager, Data Activation
New
R
ResonateAdTech
Location: United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- SQLProduct ManagementJiraData modeling
Requirements
- Substantial product management experience in digital advertising or streaming ecosystem with a focus on audience creation, identity, and data distribution.
- Demonstrated experience with partner integrations (DSP/SSP connectors, identity providers, or data collaboration platforms).
- Solid working knowledge of identity resolution concepts (HHID, UID2, MAID, HEM, identity graphs).
- Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms.
- Deep knowledge of programmatic advertising workflows including media planning, audience activation, taxonomy, and measurement.
- Technical fluency to participate in API design and integration architecture discussions.
- Expert-level ability to write product specs, user stories, and acceptance criteria in Jira.
- Strong async communication habits.
Responsibilities
- Partner with the group VP to develop, refine, and then own the Data Activation product roadmap end-to-end.
- Build and own the productized partner integration platform for partners such as LiveRamp, The Trade Desk, Blockgraph, DSP/SSP connectors, and direct social media activation endpoints.
- Contribute functional requirements, data models, and acceptance criteria to the next-gen API and MCP target state architecture.
- Own activation product operations - taxonomy approval, segment QA, partner certification workflows, and the day-to-day cadence.
- Instrument launches with measurable success criteria and translate post-launch findings into next investment decisions.
- Serve as the product point of contact for Customer Success, Sales, and Solutions Engineering.
- Evaluate and prioritize inbound requests, upholding the roadmap against ad hoc commercial pressure.
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