Senior B2B Funnel Strategy & Automation Manager
New
R
RateHawkTravel Tech
KazakhstanFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English - B2
- Required Skills
- CRMData analyticsA/B testingHubSpot
Requirements
- Proven experience in designing and optimizing end-to-end acquisition, activation, or retention funnels in a B2B environment.
- Strong understanding of lifecycle marketing, onboarding journeys, and partner/customer activation mechanics.
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot).
- CRM experience working with triggered communications.
- Experience working with customer segmentation models to drive differentiated lifecycle strategies.
- Ability to identify funnel inefficiencies and implement scalable process or automation improvements.
- Experience collaborating cross-functionally with Performance Marketing, Commercial/Sales, Product, and Data teams.
- Strong analytical mindset and ability to work with performance metrics.
- Ability to translate business needs into automation logic and lifecycle journeys.
- Experience in designing and running A/B tests across lifecycle or onboarding journeys.
- Experience working with ABM campaigns.
- English - B2
Responsibilities
- Own the end-to-end partner acquisition, activation, and retention funnel strategy and execution.
- Design, implement, and continuously optimize lifecycle funnels and partner journeys across marketing and commercial touchpoints.
- Ensure structural alignment between marketing initiatives, partner routing logic, performance tactics, and downstream commercial follow-up.
- Partner with Performance Marketing, Commercial, Product, and Pricing teams to implement funnel journeys and improve lead nurturing.
- Drive CAC/LTV optimization initiatives by identifying funnel inefficiencies and implementing scalable automation.
- Own and evolve HubSpot lead scoring, routing logic, ICP definition, and lifecycle automation frameworks.
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