Senior Paid Ads Specialist
New
H
HuzzleMarketing Lead Generation
United Kingdom. United States. Canada. Spain, EST/CST business hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Lead Generation
Requirements
- Proven experience managing $30k–$100k+ in monthly Meta ad spend across multiple accounts.
- Specific expertise in the home services, home improvement, or contractor verticals.
- Deep understanding of high-ticket, considered-purchase sales cycles.
- Ability to maintain a minimum 2x ROAS (at 30% profit margins).
- Highly structured testing methodology with a focus on data-driven experimentation.
- Exceptional communication skills and the ability to lead client-facing calls independently.
- Ability to work within or have significant overlap with EST/CST business hours.
- Experience mentoring or reviewing the work of junior media buyers.
- Experience with CRM integration and lead tracking for local service businesses.
- Deep knowledge of funnel building software and landing page optimization.
Responsibilities
- Manage and optimize Meta ad campaigns for a portfolio of 10+ active client accounts.
- Build, test, and iterate on high-converting lead gen funnels, VSLs, and booked call structures.
- Own the client relationship directly, leading weekly strategy calls and reporting on performance with clarity and confidence.
- Monitor budgets, pacing, and delivery to ensure efficient cost per lead (CPL) and cost per acquisition (CPA).
- Collaborate with the founder to develop and test aggressive ad creatives, hooks, and messaging.
- Proactively identify underperforming metrics and implement fixes before they impact the client’s bottom line.
- Document and systematize media buying processes to ensure scalability for future hires.
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