Landing Page Expert
New
P
PairedDigital Marketing
Poland, Dubai and European business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Artificial IntelligenceShopifyA/B testing
Requirements
- Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands.
- Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms.
- Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns.
- Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets.
- Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology.
- Experience conducting customer research, competitor analysis, and messaging development.
- Strong understanding of conversion rate optimization (CRO) and landing page performance metrics.
- Ability to manage multiple projects simultaneously in a fast-paced remote environment.
- Highly proactive, self-directed, and comfortable taking ownership of strategy and execution.
- Excellent written English communication skills.
Responsibilities
- Own the end-to-end landing page production process, from strategy and planning to deployment and optimization.
- Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns.
- Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments.
- Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production.
- Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources.
- Create and test multiple landing page variants across different brands and product categories.
- Analyze landing page performance data and identify opportunities to improve conversion rates.
- Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers.
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