Head of Lifecycle Marketing
New
H
Happy MoneyConsumer Finance
Remote, USAFull-TimeSenior
Salary155,000 - 220,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisCRMA/B testingHubSpot
Requirements
- 8+ years in lifecycle, CRM, retention, or growth marketing.
- Experience in lending or fintech (personal lending, credit cards, or mortgage).
- Proven ownership of LTV or retention strategy.
- Strong analytical and financial fluency in CAC, funnel conversion, and forecast modeling.
- Deep expertise in journey design, automation workflows, and PIF/win-back programs.
- Experience working with analysts on cohort, propensity, and uplift models.
- Experience building eligibility/trigger layers with Credit or Risk teams.
- Track record of rigorous experimentation (multivariate, holdouts).
- Hands-on experience with modern lifecycle tooling (HubSpot, automation, multi-channel orchestration).
- Ability to operate in a senior individual contributor capacity and lead future team scaling.
Responsibilities
- Set post-funding lifecycle strategy from first payment through payoff and refinancing.
- Execute next-best-offer strategies using behavioral signals and propensity models.
- Manage LTV, repeat-borrow rates, and portfolio yield as P&L levers.
- Build re-engagement and win-back programs for the payoff moment.
- Operate lifecycle stack and implement AI for journey optimization.
- Optimize lead scoring, qualification, and routing logic across partner products.
- Perform rigorous experimentation and incrementality testing.
- Drive operating cadence with budget pacing and LTV forecasting.
- Coordinate with Communications, Product, and CX for servicing touch points.
- Develop lifecycle team and manage external partners and AI agents.
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