Head of Sales DACH

New
E
EverfieldVertical SaaS, Hospitality
Germany preferred. Remote-first, with regular field-based activity across the German market.Full-TimeManager
Salary not disclosed
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Job Details

Languages
German fluency is essential. Professional English is required.
Experience
10+ years
Required Skills
Business DevelopmentSaaS

Requirements

  • 10+ years of experience in B2B sales, business development, partnerships, or commercial leadership.
  • Strong experience selling into the German market.
  • Existing network in one or more of the following sectors: food service, catering, hospitality, stadiums, arenas, event venues, leisure, institutional catering, or multi-site hospitality.
  • Proven ability to open new markets, build new territories, or generate pipeline from scratch.
  • Experience managing complex B2B sales cycles with multiple stakeholders.
  • Strong hunter mentality.
  • Experience with SaaS, POS, payments, hospitality technology, food service software, or adjacent solutions.
  • German fluency is essential.
  • Professional English is required.

Responsibilities

  • Build and develop the German sales territory from the ground up.
  • Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators.
  • Own the full sales cycle from first contact to negotiation and closing.
  • Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders.
  • Represent Digifood in the German market and develop visibility within the target ecosystem.
  • Work closely with leadership on market strategy, deal structuring, and key opportunities.
  • Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders.
  • Support responses to tenders or formal procurement processes where relevant.
  • Lay the commercial foundation for future growth across Germany and Central Europe.
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