Senior Campaign Design Analyst
New
Based in the United StatesFull-TimeSenior
Salary69,095 - 120,916 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisMicrosoft Excel
Requirements
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience).
- 7+ years of experience in direct response marketing, campaign management, or audience/data selection roles.
- Strong expertise working with relational databases and complex data analysis.
- Hands-on experience with MS-SQL, Salesforce Data Cloud, campaign management tools, and Microsoft Excel.
- Proven ability to design and execute multi-channel campaigns across email, direct mail, and digital platforms.
- Strong analytical and problem-solving skills with the ability to interpret complex datasets.
- Excellent communication skills and ability to collaborate in cross-functional, project-driven environments.
- Ability to manage multiple priorities and deliver within tight deadlines.
- Experience with Unica Campaign Designer or Salesforce Data Cloud certification (or willingness to obtain).
- Familiarity with Adobe Workfront is a plus.
- Strong attention to detail, creativity, and ability to work independently in a fast-paced environment.
Responsibilities
- Design and execute audience selection and campaign builds across Unica Campaign and Salesforce Data Cloud platforms.
- Analyze relational data structures to ensure accurate targeting and alignment with business requirements.
- Optimize campaign logic and system usage to improve performance, scalability, and execution efficiency.
- Perform quality assurance, peer reviews, and validation of campaign outputs in pre-production and production environments.
- Conduct User Acceptance Testing (UAT) for system enhancements and IT-driven campaign updates.
- Troubleshoot complex data, selection, and campaign execution issues in a timely and effective manner.
- Collaborate with cross-functional teams to support campaign delivery timelines and business objectives.
- Develop documentation, training materials, and best practices for campaign design processes.
- Identify opportunities for process improvement and contribute to optimization initiatives.
- Mentor junior team members and support knowledge sharing across the campaign design function.
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