Senior Media Strategist
New
United StatesContractSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Tableau
Requirements
- 6+ years of experience in media strategy and/or media planning
- Experience in a digital agency environment
- Demonstrated experience supporting B2B and/or ABM-driven media programs
- Working knowledge of paid search, paid social, ABM platforms, programmatic/DSPs, and analytics platforms
- Proven ability to connect media performance to business and revenue-oriented outcomes
- Exceptional client communication and presentation skills
- Comfort leading senior-level discussions
- Strategic thinker with ability to balance big-picture planning with data-driven decision making
Responsibilities
- Own end-to-end media strategy and planning for B2B and ABM engagements
- Lead the development of account-based media strategies
- Design omnichannel, journey-driven media plans supporting long sales cycles
- Define integration of paid media with SEO, CRO, CRM, and sales enablement
- Establish ABM-appropriate measurement frameworks including account engagement and funnel movement
- Analyze performance via Looker Studio, Tableau, Adobe Analytics
- Synthesize data into strategic narratives for stakeholders
- Serve as trusted strategic advisor to client stakeholders
- Support new business development through strategic input on proposals and pitches
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