Senior Manager, Social Strategy
New
L
LTK USACreator Commerce
US - RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- People Management
Requirements
- 7+ years of experience in social strategy, brand social, or content strategy
- Experience leading social strategy for a brand targeting multiple customer groups
- Deep understanding of Instagram, TikTok, LinkedIn, X, and YouTube
- Proven ability to translate brand messages into platform-specific social strategies
- Experience managing people and providing creative direction
- Strong fluency in analytics and performance reporting
- Strong understanding of paid social strategy
Responsibilities
- Lead the social strategy for LTK across Instagram, TikTok, LinkedIn, X, and YouTube
- Translate LTK’s core narratives, brand messages, and business priorities into channel strategies
- Shape social presence across consumer and corporate social channels
- Own social editorial planning and channel programming
- Set content direction for original social-first storytelling
- Analyze performance data to refine social strategy and improve engagement
- Manage the paid social strategy and ensure alignment with organic efforts
- Manage and develop direct reports across content creation and community management
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