Director, Marketing
New
Remote / Menlo Park, CA / Sacramento, CAFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales
- Required Skills
- Project Management
Requirements
- Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
- 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales
- Experience in hematology/oncology and/or bone marrow transplantation
- Experience marketing complex, novel products in therapeutic areas of high unmet need
- Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
- Track record of cross-functional collaboration
- Prior people management experience preferred
- Strong Marketing experience, including unbranded and branded strategy and tactical execution
- Experience building and managing omnichannel tactics, including digital and print media
- Clinically proficient in acute leukemia and bone marrow transplantation
- Proficiency with Veeva PromoMats preferred
Responsibilities
- Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption
- Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy
- Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan
- Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis
- Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval
- Contribute to omnichannel strategy, deployment, and management
- Manage agency partners effectively to deliver consistent results
- Contribute to advisory board content, execution, and analysis
- Lead consistent engagement with Sales team to ensure optimization of messaging and assets
- Manage one Product Marketing FTE
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