Field Marketing Specialist

New

Based in the United StatesFull-TimeMiddle

Salary not disclosed

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Job Details

4–6 years of experience in field marketing, event marketing, or experiential marketing in a B2B environment
Proven track record of driving measurable pipeline through in-person or hybrid marketing programs
Experience managing end-to-end event execution, including logistics, vendor management, and budget ownership
Strong ability to collaborate cross-functionally with sales, customer success, and marketing teams
Familiarity with marketing automation or CRM tools such as HubSpot or similar platforms
Experience with account-based marketing (ABM) programs is highly desirable
Strong organizational skills with the ability to manage multiple concurrent initiatives
Excellent communication and stakeholder management skills

Own and execute the end-to-end field marketing strategy, including industry conferences, virtual events, and flagship programs, ensuring strong alignment with pipeline and revenue goals.
Lead planning and delivery of a major annual conference, managing everything from programming and logistics to attendee acquisition, on-site execution, and post-event engagement.
Design and run account-based experiential campaigns in partnership with sales, targeting high-value accounts through curated in-person and executive engagement strategies.
Develop repeatable event and field marketing playbooks that maximize ROI and ensure consistent pipeline contribution across programs.
Build and maintain strong cross-functional collaboration with sales, customer success, and product teams to ensure all initiatives drive measurable business impact.
Own customer loyalty initiatives including gifting, onboarding kits, and in-person engagement moments that strengthen retention and advocacy.

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