Senior Growth Marketing Manager
New
This role can be based anywhere in the United StatesFull-TimeManager
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceDigital MarketingCRMHubSpot
Requirements
- 5+ years in marketing with demonstrated experience in similar role
- Bachelor’s degree in Marketing, Communications or related discipline
- Experience in Healthcare tech or B2B SaaS
- Ability to work in a highly cross-functional environment
- Experience working with partner/channel marketing programs and sales-aligned growth initiatives
- Strong understanding of inbound and outbound acquisition strategies, campaign orchestration, lifecycle marketing, and funnel optimization
- Experience leveraging attribution, CRM, and reporting tools including Salesforce, HubSpot, or similar platforms
- AI-forward mindset with willingness to continuously learn new technologies
Responsibilities
- Develop partner and channel marketing programs that amplify co-marketing efforts, partner campaigns, webinars, marketplace placements, events, and joint demand generation initiatives.
- Identify partner-driven growth opportunities, campaign priorities, target audiences, activation strategies, and scalable marketing motions.
- Create scalable partner marketing playbooks, campaign frameworks, and repeatable GTM strategies.
- Develop and execute multi-channel growth marketing campaigns across paid media, email nurture, webinars, SEO/AIO initiatives, and retargeting.
- Support outbound marketing initiatives including audience segmentation, list strategy, campaign planning, and sales alignment.
- Optimize full-funnel user journeys including landing pages, forms, CTAs, nurture flows, and conversion experiences.
- Manage campaign testing strategies across messaging, targeting, creative, and conversion paths.
- Analyze campaign, attribution, funnel, and engagement performance data.
- Support AI-first marketing initiatives including AI search visibility, content discoverability, and AI-generated lead tracking.
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