Marketing Specialist
Canada, Central America, South AmericaPart-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- SQLHTMLCSSSEOA/B testing
Requirements
- Bachelor’s degree is required.
- 5+ years of experience in marketing with a strong emphasis on email marketing and automation.
- Expert knowledge of Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Contact Builder.
- Strong experience writing marketing content across email, blog, SEO, and social media formats.
- Strong understanding of SEO and on-page optimization best practices.
- Experience with audience segmentation, email testing, and campaign optimization.
- Familiarity with SQL or AMPscript within Salesforce Marketing Cloud.
- Familiarity with HTML/CSS for email formatting and minor template edits.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
Responsibilities
- Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization.
- Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud.
- Develop email content aligned with campaign goals, brand voice, and audience needs.
- Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance.
- Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs.
- Write and edit high-quality blog content aligned with brand messaging, audience interests, and SEO goals.
- Create SEO-focused content and optimize written content for target keywords, search intent, readability, and internal linking.
- Create compelling social media copy and content concepts that support broader campaign and content objectives.
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