Director of Marketing Analytics
Must be based in United States, currently not hiring in HawaiiFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of related professional experience
- Required Skills
- SQLTableauAirflowData scienceA/B testingdbtLooker
Requirements
- 10+ years of related professional experience with 3+ years focused in marketing analytics.
- 3+ years of experience managing and developing high-performing teams.
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field.
- Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization).
- Experience working with paid marketing channels (Google, Meta, programmatic, affiliates).
- Advanced proficiency with modern data stacks (dbt, Airflow, SQL).
- Proficiency with data visualization tools (Looker, Tableau, Hex).
- Strong experience working directly on A/B testing, including design, deployment, and interpretation.
- Experience setting up Multi-Touch Attribution solutions.
- Experience building processes around data standardization, goaling, and reporting.
Responsibilities
- Lead the strategy, execution, and evolution of marketing analytics.
- Partner with Marketing, Finance, and Product teams to drive acquisition and retention.
- Define frameworks for measuring marketing performance and allocating spend.
- Manage and develop a small team of data scientists.
- Translate business questions into actionable research and discovery plans.
- Design and scale A/B testing frameworks for funnel performance.
- Act as a thought partner to the Chief Marketing Officer to drive profitable growth.
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