Brand Marketing Manager
T
Team17 DigitalVideo Games
United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Market ResearchStakeholder management
Requirements
- Experienced brand marketing background.
- Proven experience developing and executing go-to-market campaigns.
- Direct experience in the games industry (publisher, developer, or agency).
- Strong track record of managing multiple projects and priorities simultaneously.
- Ability to balance big-picture strategy with granular campaign execution.
- Exceptional written and verbal communication skills.
- Strong stakeholder management and influencing skills.
- Analytical mindset with experience interpreting performance data.
- Collaborative, team-first approach.
Responsibilities
- Develop player audience insights and champion the player throughout development.
- Build brand strategy, positioning, tone of voice, and visual identity for products.
- Develop and execute comprehensive go-to-market strategies from pre-launch to live operations.
- Build integrated campaign plans in collaboration with cross-functional specialists.
- Lead campaign kick-offs, briefings, and stakeholder alignment.
- Drive marketing asset creation and manage marketing budgets.
- Monitor and report on campaign performance against KPIs.
- Partner with community managers and developers to inform strategic decisions.
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