Integrated Campaigns Manager, Treasury

S
StripeFinancial Technology
Remote in the USFull-TimeManager
Salary not disclosed
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Job Details

Experience
8+ years of enterprise B2B marketing experience
Required Skills
Cross-functional Team LeadershipLead Generation

Requirements

  • 8+ years of enterprise B2B marketing experience
  • Proven experience in integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing
  • Exceptional knowledge of FinTech industry landscape, trends, and technology
  • Proven expertise in partnering with regional marketing and sales teams
  • Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
  • Exceptional presentation, writing, and communication skills, especially to executive stakeholders
  • Ability to work through ambiguity and drive clarity across complex, global stakeholder groups
  • Ability to build campaigns and programs from the ground up

Responsibilities

  • Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact
  • Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
  • Work with regional marketing to ensure local relevance and advise on campaign delivery
  • Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more
  • Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets
  • Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
  • Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights
  • Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration
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