Paid Media Search Analyst
L
LatamCentDigital Marketing
Colombia [Remote], Secondary Locations: Brazil; Location: Latin America (remote), U.S. business hours requiredFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English level: C1 or C2 required
- Experience
- 2+ years of paid media or digital marketing experience
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 2+ years of paid media or digital marketing experience, preferably in an agency environment
- Hands-on experience managing Google Ads campaigns
- Experience with Microsoft Ads is a plus
- Strong understanding of paid search fundamentals including keywords, bidding strategies, and account structure
- Experience analyzing performance using Google Analytics or GA4
- Experience using AI tools to support ad copy creation, analysis, or workflow efficiency
- Strong organizational and prioritization skills across multiple accounts
- Analytical mindset with the ability to translate data into clear insights
- Clear written and verbal communication skills
- High attention to detail with proactive issue identification
Responsibilities
- Support client accounts with an owner’s mindset across all paid search work
- Maintain high standards for communication, responsiveness, and follow-through
- Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads
- Execute keyword research, ad copy testing, bid adjustments, and audience targeting
- Monitor performance daily to identify issues and optimization opportunities
- Analyze campaign performance to generate clear insights and recommendations
- Support budget pacing, forecasting, and efficiency improvements
- Assist in preparing performance reports and client-ready insights
- Participate in client meetings and support follow-up action items
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