Digital Experience Lead
United StatesFull-TimeLead
Salary126,500 - 276,700 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- SEOData analyticsA/B testing
Requirements
- 10+ years of experience in digital experience, website optimization, CRO, or digital strategy.
- 5+ years of ownership of end-to-end digital experiences.
- 3+ years of experience leading or managing cross-functional teams.
- Strong expertise in web analytics tools such as GA4 or Amplitude.
- Solid knowledge of SEO principles and experimentation frameworks.
- Experience working with CMS platforms and experimentation tools such as Optimizely.
- Familiarity with marketing technology infrastructure.
- Strong storytelling, communication, and collaboration skills.
- Bachelor’s degree or equivalent experience.
Responsibilities
- Define and lead the overall website strategy and roadmap.
- Design and continuously refine user journeys, digital pathways, and navigation structures.
- Partner with marketing, product, engineering, and analytics teams.
- Leverage data insights, experimentation, and SEO best practices.
- Lead A/B testing, performance tracking, and continuous optimization.
- Translate behavioral data and analytics insights into actionable recommendations.
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