Director, Commercial Marketing
United StatesFull-TimeDirector
Salary160,000 - 190,000 USD per year
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Job Details
- Experience
- 7+ years of B2B marketing experience in digital health, health tech, or enterprise healthcare environments
- Required Skills
- Data analyticsHubSpot
Requirements
- 7+ years of B2B marketing experience in digital health, health tech, or enterprise healthcare environments.
- Proven startup experience, ideally including early-stage or founding marketing roles.
- Strong understanding of self-insured employer and/or health plan markets, including buying cycles and stakeholder ecosystems.
- Demonstrated success in building and scaling demand generation programs with measurable, data-driven outcomes.
- Hands-on expertise with HubSpot; familiarity with tools such as ZoomInfo, 6sense, or similar intent platforms is a plus.
- Experience designing and executing end-to-end field marketing programs and industry events.
- Strong ability to develop ABM strategies and translate them into pipeline-generating execution.
- Excellent communication and storytelling skills for both internal and external audiences.
- Strong analytical mindset with the ability to connect marketing activity to revenue impact.
- Comfortable operating in a high-growth, ambiguous, and builder-oriented environment.
- Experience as a founding or sole marketing hire is highly valued.
Responsibilities
- Lead the design and execution of end-to-end demand generation programs across digital channels including email, content syndication, paid media, LinkedIn campaigns, and HubSpot workflows to drive qualified pipeline growth.
- Own performance optimization and attribution reporting across all demand generation activities, ensuring clear visibility into pipeline contribution and ROI.
- Develop and manage account-based marketing (ABM) strategies, including account segmentation, targeting, and coordinated outreach to high-value prospects.
- Build and refine the BDR handoff process to ensure seamless lead flow and consistent pipeline tracking from MQL to qualification.
- Partner on website optimization initiatives to improve inbound conversion rates and overall lead generation performance.
- Lead event and webinar strategy, including planning, execution, promotion, and post-event analysis to maximize commercial impact.
- Develop sales enablement materials such as competitive insights, buyer journey maps, messaging frameworks, and objection handling tools.
- Drive thought leadership and market-facing content to strengthen positioning within employer and health plan markets.
- Oversee marketing operations infrastructure, including HubSpot, ZoomInfo, and related demand generation tools.
- Collaborate cross-functionally on commercial storytelling, messaging consistency, and strategic go-to-market initiatives.
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