Director, Commercial Marketing
C
Covera HealthHealth Tech
Remote-first companyFull-TimeDirector
Salary160,000 - 190,000 USD per year
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Job Details
- Experience
- 7+ years of B2B marketing experience
- Required Skills
- Market ResearchHubSpot
Requirements
- 7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare.
- Start-up experience required.
- Deep familiarity with the self-insured employer and/or commercial health plan market.
- Demonstrated success building and executing demand generation programs with metrics-driven results.
- Hands-on experience with HubSpot.
- Proven experience planning and executing field marketing programs and industry events end-to-end.
- Prior experience as a sole or founding marketing hire is highly valued.
Responsibilities
- Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital channels.
- Manage account-based marketing motion, identifying and orchestrating outreach to high-value target accounts.
- Develop and maintain attribution modeling and performance reporting across demand generation channels.
- Lead strategy and execution for presence at key industry conferences, field events, and commercial forums.
- Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks.
- Design and manage the BDR handoff process to ensure pipeline visibility.
- Administer the demand generation technology stack including HubSpot and account intelligence platforms.
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