Senior Creative Strategist

Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc) Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps Understanding of best practices for performance-driven creative & ability to apply these insights in work Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output Ability to yield strong campaign results for clients through strategizing top performing creative

Lead the paid social creative strategy for 6-10 clients Use data insights along with consumer and brand research to design high performing creative assets Collaborate closely with team members across internal departments and roles Maintain client communications and sentiment Driven to iterate and ideate towards stated performance goals Develop rapport with client to build a foundation of open discussion Research client brand, competitors, and industry trends Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy Write strategic consumer-centric, direct response copy and messaging strategy Manage requests and output with production team using Asana Review video/image assets and provides clear and actionable feedback to editors Lead productive internal creative team syncs and brainstorms Work alongside client management team as client POC for all things creative strategy Understand scope of requested edits, reshoots, and other deliverables Push back on client on matters of timeline, scope, feedback, and direction to drive performance Identify and encourages service expansion opportunities Manage interns, PT, or FT team members, if desired Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem