Brand Director
Company:GoMining
Location:Cyprus, Germany, London
Languages:English
Seniority level:Director, 5+ years
Experience:5+ years
Skills:
LeadershipProject ManagementBlockchainCross-functional Team LeadershipStrategyContent creationWeb3.jsCommunication SkillsAnalytical SkillsCollaborationSEOWritten communicationFluency in EnglishVerbal communicationMarketingTeam managementStrategic thinkingDigital Marketing
Requirements:
5+ years of experience in senior brand/marketing leadership roles in fintech, crypto, or technology. Proven success in scaling brands globally and launching campaigns, partnerships, and ambassador programs. Deep understanding of crypto culture and ability to translate complex products into simple, compelling stories. Experience managing multidisciplinary teams and cross-functional projects. Strong strategic and analytical mindset with measurable impact on brand and business metrics. Excellent communication skills in English. Genuine interest in Bitcoin, Web3, and financial innovation.
Responsibilities:
Define and develop brand positioning, messaging, and tone of voice. Ensure brand consistency across all touchpoints and channels. Lead brand campaigns, sponsorships, KOL/ambassador programs, and collaborations. Build innovative activation strategies. Oversee brand narrative and content strategy. Align content with business objectives. Grow and engage GoMining’s community. Launch initiatives to boost participation and loyalty. Manage and develop a brand team (creative, content, community, copy). Collaborate with growth, product, and executive teams.
