Senior Marketing Manager, Korea

8+ years of experience in marketing campaign management (budgeting, planning, execution, reporting) Experience leading end-to-end campaigns with a data-driven, test-and-learn approach Expertise in tailoring activations for specific audiences and goals Experience managing multi-faceted programs progressing within various timelines Experience with Media/OTT/Anime landscape, Korean pop culture, and multicultural communities Experienced working with agencies in advertising, social media, influencer marketing and events Proficiency in Creative Asset Management systems and Google Workspace Some regional travel will be required

Drive viewership and streaming subscriptions Grow awareness footprint Leverage organic marketing efforts Direct regional brand-campaign execution through agencies and local teams Align marketing strategy with global LOB teams Manage marketing budgets, POs, and invoices Develop influencer marketing strategy Track, measure, and analyze campaign performance Manage project requests, timelines, deliverables, and partner communication Develop and contribute to regional processes and best practices Partner with agency/creative team for asset requests Partner with localization team for translations Foster a collaborative culture