Senior Member Marketing Manager

7+ years of experience, including 3–5 years in lifecycle, member, or engagement marketing roles at a B2B2C or consumer-facing company Proven record of creating high-performing campaigns across digital and non-digital channels Strong background in segmentation, personalization, and experimentation Strong experience as a storyteller who can translate complex financial or technical topics into clear, empathetic messaging Experience managing marketing initiatives with complex external stakeholders Analytical mindset with a track record of using data to refine strategies and measure impact Excellent communication and project management skills

Own strategy and execution of member lifecycle marketing Develop campaigns to drive borrower participation Partner with Client Success on joint marketing and awareness plans Develop event-based and seasonal campaigns Create user onboarding flows and engagement touchpoints Collaborate with Client Success and Member Success to build playbooks Work cross-functionally with Product and Design Craft clear, empathetic, and actionable messaging Build reporting frameworks to measure campaign performance