UX Designer - Marketing

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Requirements:

• Bachelor’s degree in Design, Human-Computer Interaction, or related field (or equivalent work experience).
• 3+ years of experience as a UX/UI Designer, preferably in a B2B or SaaS environment.
• Strong portfolio showcasing responsive web design and marketing-focused UX projects.
• Proficiency in design tools like Figma or other prototyping tools.
• Experience with user research methodologies and data analysis tools (e.g., Google Analytics, Hotjar).
• Knowledge of HTML, CSS, and front-end development principles is a plus.
• Strong understanding of conversion rate optimization (CRO) principles.
• Excellent communication and collaboration skills.
• Detail-oriented with a passion for solving complex problems through design.

Responsibilities:

• Develop intuitive, visually appealing, and conversion-focused designs for landing pages and other digital touchpoints.
• Leverage user research, A/B testing, analytics, and heatmaps to refine and improve UX/UI.
• Work with marketing teams to align designs with campaign goals and with developers to ensure seamless implementation.
• Create wireframes, mockups, and prototypes to communicate design ideas.
• Conduct user interviews and usability testing to gather insights for design improvement.
• Design with accessibility standards in mind for an inclusive user experience.
• Stay updated on UX/UI trends and best practices.