Content Marketing Director - Remote

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Requirements:

• 5-7 years of experience in content marketing, ideally in healthcare or education.
• Exceptional writing, editing, and storytelling skills.
• Experience with lifecycle marketing across consumer content.
• Strong understanding of SEO and content best practices.
• Ability to create empathetic and expert content.
• Experience collaborating with subject matter experts.
• Proficiency in content management systems and analytics tools.
• Excellent project management and organizational skills.

Responsibilities:

• Develop brand voice for consistent messaging across channels.
• Refine content marketing strategy for parents, pediatricians, and schools.
• Create a content plan aligned with audience needs and SEO.
• Oversee social media strategy including content development.
• Collaborate with clinical team for content ideas.
• Create and optimize content for lead nurture campaigns.
• Test content performance across various channels.