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Sr. PMM - Upsell & Onboarding

Posted 2024-11-16

View full description

💎 Seniority level: Manager, Minimum of 5 years

🔍 Industry: Automotive repair

⏳ Experience: Minimum of 5 years

Requirements:
  • Minimum of 5 years of experience in product marketing at a B2B SaaS company.
  • Strong understanding and experience using Pendo (or similar).
  • Experience working with software product organizations.
  • Experience with upsell and onboarding in a product marketing capacity.
  • Proven experience launching new products with integrated go-to-market plans.
  • Strong understanding of B2B sales methodologies and customer support best practices.
  • Excellent written and verbal communication skills.
  • Ability to lead and communicate cross-functionally.
  • Passion for B2B SaaS and understanding of target market challenges.
  • Strong ability to plan, organize, and execute multiple projects simultaneously.
Responsibilities:
  • Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
  • Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps.
  • Serve as an advocate for customers, demonstrating empathy for customer pain points.
  • Drive cross-functional alignment throughout the go-to-market process.
  • Craft compelling product messaging and positioning.
  • Develop and maintain comprehensive KB articles, FAQs, and other self-service resources.
  • Create sales enablement materials and training resources.
  • Manage and optimize product launch campaigns to generate leads.
  • Collaborate with content marketing to develop engaging content.
  • Track and analyze product marketing performance metrics.
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Related Jobs

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🔥 Sr. PMM - Upsell & Onboarding
Posted 2024-11-17

🧭 Full-Time

🔍 B2B SaaS, automotive repair

🏢 Company: Steer

  • Minimum of 5 years of experience in product marketing at a B2B SaaS company.
  • Strong understanding and experience using Pendo (or similar).
  • Experience working with software product organizations in a tech environment.
  • Experience with upsell and/or onboarding in a product marketing capacity.
  • Proven experience launching new products with a fully integrated go-to-market plan.
  • Strong understanding of B2B sales methodologies and customer support best practices.
  • Excellent written and verbal communication skills.
  • Ability to lead and communicate cross-functionally.
  • Strong ability to plan, organize, and execute multiple projects simultaneously.

  • Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
  • Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps.
  • Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience.
  • Craft compelling product messaging and positioning that resonates with target audiences.
  • Develop and maintain comprehensive knowledge base articles and other self-service resources.
  • Create sales enablement materials, including battle cards and product presentations.
  • Manage and optimize product launch campaigns to generate leads.
  • Collaborate with marketing to develop engaging content for customers.
  • Track and analyze product marketing performance metrics.
Posted 2024-11-17
Apply

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