Head of Growth Marketing

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Requirements:

• Excellent English written and verbal communication skills.
• At least 4+ years of experience in digital marketing as a growth officer or similar role.
• At least 4+ years of experience in the e-commerce space, ideally with supplements.
• At least 1 year of Scrum experience.
• Strong background in performance marketing and direct response marketing.
• Proven track record of scaling and managing health and wellness brands from multiple 7-figures/monthly.
• Experience with VSL-style video marketing.
• Experience on traffic channels (Meta, Google, TikTok).
• Experience leading a team (4-10) to meet deadlines in a fast-paced, dynamic environment.
• Experience in media buying and creative strategy is highly desirable.

Responsibilities:

• Identify and assign new opportunities for testing creative ideas and new funnels to respective team members.
• Develop and implement processes to facilitate efficient workflow.
• Leverage prior experience as a media buyer and deep understanding of e-commerce metrics in a performance marketing environment.
• Create and maintain comprehensive reports.
• Plan strategically for 90 days or more to achieve results and revenue targets, understanding the responsibilities and goals for each field, including email marketing, Meta, and Google.
• Contribute innovative ideas and strategic plans to drive success.
• Increase LTV and recurring revenue by building new strategies to enhance customer loyalty.
• Lead media buyers, creative strategists, and video editors.
• Communicate with customer support to identify and implement improvements in the product and on the website/funnels.