Paid Search Manager

View full description

Requirements:

• Preferred experience managing home services Search and LSA accounts.
• Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing.
• 1-2 years hands-on experience buying media through Google and Bing with proven results.
• Proficient with Excel, PowerPoint, and Word at an intermediate level.
• Excellent interpersonal and communication skills, both written and verbal.
• Strong problem-solving and organizational skills, detail-oriented.
• Strong math and analytical skills with a good understanding of digital advertising.

Responsibilities:

• Plan, execute, and optimize SEM campaigns to drive engagement and conversion.
• Conduct keyword analysis, build keyword lists, analyze search volume, and make recommendations.
• Set up paid search campaigns in the platform and write text creative copy.
• Manage performance, including bid recommendations, execution details, and budgets to meet client goals.
• Track ROI and ad spend monthly, pull and analyze daily reports, and generate monthly performance insights.
• Troubleshoot technical and performance issues and maintain timely delivery of all tasks.