Landing Page Optimisation & Experimentation Specialist

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Requirements:

• Extensive experience and knowledge in experimentation methodologies, including A/B testing, MVT, and Split URL testing.
• Significant experience or awareness of digital marketing and media buying.
• Proficiency in CAC, CPAs, click-through rates, conversion rates, and LTV.
• Experience with testing tools such as Optimizely, Adobe Target, VWO, AB Tasty.
• Solid understanding of trading and e-commerce management.
• Experience working with a CMS and comfort with implementing changes.
• Good understanding of key UX principles and data insights discovery using analytics tools.
• Excellent communication skills and empathy.

Responsibilities:

• Continuously monitor and analyze growth metrics and campaign performance, providing insights and recommendations for optimization.
• Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met.
• Work comfortably on both short-term trading initiatives and long-term strategic growth.
• Lead initiatives from ideation through to delivery, measurement, and decision-making.
• Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data.