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Sr. Director, Creative Strategy, Growth Marketing

Posted 2024-11-14

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💎 Seniority level: Director, 12+ years

💸 Salary: 230000 - 265000 USD per year

🔍 Industry: Health and wellness

🏢 Company: hims & hers

🗣️ Languages: English

⏳ Experience: 12+ years

Requirements:
  • Bachelor's degree.
  • 12+ years of experience in a marketing function.
  • 3+ years of experience in creative strategy or performance marketing.
  • Deep understanding of creative A/B testing.
  • Experience with various paid social channels, particularly Meta.
  • Proven track record of driving measurable conversion or revenue results.
  • Experience working with both internal and external creative teams.
  • Analytical mindset with ability to identify data-informed insights.
Responsibilities:
  • Own creative strategy with a customer-first perspective, considering brand guidelines and performance effectiveness.
  • Define KPIs, objectives, and measurement plans for conversion rates and cost per acquisition.
  • Design quarterly experimentation roadmaps for consistent learnings and efficiencies.
  • Share biweekly key learnings with stakeholders.
  • Manage relationships with creative agency partners and coordinate briefing processes.
  • Collaborate with the internal creative team on production needs.
  • Build tailored messaging frameworks aligned with Product Marketing strategies.
  • Align ad journeys with channel strategies in partnership with the media buying team.
  • Ensure creative synergy with Integrated Marketing and Product Marketing teams.
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