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Demand Generation Marketing Manager

Posted 2024-11-13

View full description

💎 Seniority level: Manager

💸 Salary: 100000 USD per year

🔍 Industry: Talent acquisition

🏢 Company: 12twenty

Requirements:
  • HubSpot Marketing Certification is required.
  • Proven experience driving revenue growth with eCommerce and email funnel strategies.
  • Strong background in strategy, planning, executing, and reporting on A/B testing.
  • Hands-on experience with LinkedIn paid content management.
  • Experience in planning, creating, and publishing organic social content on LinkedIn, Facebook, Instagram, X, and TikTok.
Responsibilities:
  • Own the development and execution of demand generation campaigns, focusing on generating Marketing Qualified Leads (MQLs) and optimizing conversion rates.
  • Create and execute email marketing campaigns, including newsletters and product update communications.
  • Optimize eCommerce funnels, concentrating on abandoned cart recovery and upsell automations.
  • Manage and create content for organic social media channels, focusing on platforms like LinkedIn, Facebook, Instagram, X, and TikTok.
  • Develop, manage, and analyze LinkedIn Ads campaigns, collaborating with a content designer as needed.
  • Plan, run, and report on A/B testing to continuously improve campaign performance and conversion rates.
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