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Senior Demand Generation Marketing Manager

Posted 2024-11-11

View full description

💎 Seniority level: Senior, 5-7 years

🔍 Industry: Sports and communication platform

⏳ Experience: 5-7 years

Requirements:
  • 5-7 years of experience in demand generation marketing.
  • Proven track record in developing and executing successful B2B marketing programs, including digital marketing, events, and email campaigns.
  • Expert knowledge of paid media channels for lead generation, specifically LinkedIn and SEM.
  • Hands-on experience with marketing automation platforms (e.g. Hubspot, Marketo) and CRMs.
  • Exceptional communication skills.
  • Natural leader who is able to rally a team around a campaign and goal.
  • Flexibility to fine-tune approaches as needed.
Responsibilities:
  • Create and execute campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth.
  • Optimize and scale digital advertising channels, including email, newsletter, and online advertising, by partnering with the paid media manager.
  • Own website reporting and conversion rate optimization across landing pages.
  • Produce, launch, and measure content that engages the target audience and ties to thought-leadership campaigns.
  • Deeply understand the buyer’s journey to design, build, and optimize email nurture programs.
  • Collaborate with designers to create ads, demand gen content, and landing pages.
  • Partner closely with sales and sales enablement teams to align on campaigns.
  • Manage marketing operations including audience segmentation and lead management.
  • Track and report on KPIs and learnings across all digital channels.
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Related Jobs

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🔥 Senior Demand Generation Marketing Manager
Posted 2024-10-29

📍 United States

🧭 Full-Time

🔍 Sports and communication platform

  • 5-7 years of experience in demand generation marketing.
  • Proven track record in B2B marketing programs, including digital marketing and email campaigns.
  • Expert knowledge of paid media channels for lead generation, especially LinkedIn and SEM.
  • Hands-on experience with marketing automation platforms like Hubspot or Marketo.
  • Strong communication skills.
  • Leadership ability to rally a team around a campaign.
  • Flexibility in approach and execution.

  • Create and execute campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth.
  • Optimize and scale digital advertising channels, partnering with the paid media manager.
  • Own website reporting and conversion rate optimization across landing pages.
  • Produce, launch, and measure content to engage the target audience.
  • Understand the buyer’s journey to design and optimize email nurture programs.
  • Collaborate with designers for ads and landing pages that convert.
  • Partner with sales teams on campaigns and expected leads.
  • Manage marketing operations including audience segmentation and lead management.
  • Track and report on KPIs across digital channels.

LeadershipCommunication Skills

Posted 2024-10-29
Apply

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