Remote in US - Marketing Specialist

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Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in a marketing role, preferably in a similar industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and content management systems.
• Excellent analytical and data interpretation skills.
• Creative mindset with the ability to generate innovative marketing ideas.
• Outstanding written and verbal communication skills.
• Familiarity with website content management systems and SEO best practices.
• Self-motivated and proactive with the ability to work independently and as part of a team.
• Detail-oriented with strong organizational and time management skills.
• Adaptable and able to thrive in a fast-paced, dynamic environment.

Responsibilities:

• Conduct market research to identify and analyze industry trends, consumer behavior, competitors, and customer insights.
• Plan, execute, and manage marketing strategies through appropriate channels and advertising platforms.
• Collaborate with cross-functional teams to create and optimize marketing initiatives.
• Create strategies and distribute engaging content for marketing materials, including website copy, social media posts, and promotional materials.
• Monitor and analyze campaign performance, provide regular reports on key metrics and KPIs, and shape future marketing strategies based on business objectives.
• Manage campaign budgets effectively, ensuring optimal allocation of resources and ROI.
• Manage website and social media content strategy across various channels, ensuring up-to-date and relevant information.
• Design and execute email marketing funnels and nurturing campaigns for lead generation and customer retention.
• Review and approve copy for marketing materials, ensuring consistency with brand voice and messaging.
• Help develop visually appealing and on-brand marketing content ensuring consistent brand messaging.