Lead Marketing Analyst

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Requirements:

• 5-7 years proven experience in marketing analytics, specifically user acquisition in the gaming industry.
• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
• High proficiency in statistical analysis to design A/B tests and assess campaign effectiveness.
• High proficiency in data visualization tools like Looker.
• Deep understanding of digital marketing channels, performance metrics, and attribution models.
• Excellent communication and collaboration skills.
• Strong project management skills.
• Proven experience in mentoring and guiding analysts.
• Passion for gaming and leveraging data for growth.

Responsibilities:

• Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives.
• Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for various campaigns.
• Work with the Engineering team to create data collection strategies from digital ad platforms and external sources.
• Develop and maintain data models & dashboards for actionable insights.
• Conduct in-depth analysis of user acquisition campaigns, A/B testing, and attribution modeling.
• Analyze Lifetime Value (LTV) data.
• Guide, mentor, and train junior analysts in data-driven decision-making.