Market Launcher - Bilingual (English/Arabic)

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Requirements:

• Moderate level of work experience, preferably from fast-paced environments.
• Fluent in English and Arabic.
• Possess the right to work in the USA; visa sponsorship not available.
• Willingness to travel (25-75%) and work evenings or weekends as required.

Responsibilities:

• Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels.
• Ensure our product fits the community’s needs, via user research and close collaboration with our product team.
• Build relationships and negotiate with key partners and channels in the markets to access the community and promote virality.
• Collaborate with the digital marketing team to use social media and influencers for business scaling.
• Build and test new user acquisition strategies by defining hypotheses, analyzing results, and iterating.
• Work with colleagues to enhance the launch playbook for faster and more successful future market entries.
• Take full ownership of the growth of assigned markets and foster productive dynamics with stakeholders.