VP, Growth Marketing

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Requirements:

• Track record of scaling performance marketing across high-growth businesses.
• Comfort in achieving financial targets by translating strategic goals into actionable objectives.
• An innovative thinker to drive Upwork to new levels of success.
• A leader with strong executive presence, comfortable working with executive teams and the Board.
• Highly fluent in martech and passionate about emerging trends.
• Marketplace experience within both B2B and B2C, or high growth digitally native business experience.

Responsibilities:

• Own our paid media deployment and return on ad spend (ROAS) across performance channels.
• Oversee all aspects of marketing engagement to drive conversion, retargeting, and recapture.
• Steward a culture of experimentation, turning insights from tests into shared learnings for continuous improvement.
• Set the vision for and guide the implementation of systems for excellent experimentation and impact.
• Champion the partnership between cross-functional teams to optimize our investments for durable returns.
• Lead and develop a team of data-driven marketing professionals.